A MARKETERS GUIDE TO GDPR

WILL GDPR DESTROY YOUR MARKETING?

Under the General Data Protection Regulation (GDPR) marketing is set to become a highly regulated environment - as of 25th May 2018 marketing departments are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.

Now, more than ever before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in their marketing efforts.

GDPR Conference Europe - Roadmap for Marketers is a one-day deep-dive event into the effects that GDPR will have on marketing processes, and will provide attendees with a roadmap to compliance.

Join GDPR Conference Europe on November 21st at 155 Bishopsgate and the world's leading data protection and marketing experts as they guide you on your path to compliance.

MEET OUR GDPR EXPERTS

ROADMAP FOR MARKETERS - AGENDA

The agenda for Roadmap for Marketers has been specifically designed to address the most pressing points of the General Data Protection Regulation and the effects the regulation will have on the marketing processes. 

The one-day event will explore what marketing departments need to implement in order to comply with the regulation; while not compromising on reach and results. 

Due to the growing need to process large quantities of data in order to best understand how to reach and communicate with potential customers and clients, marketers are at high-risk of potential data breaches. It is therefore imperative that marketing departments have all the neccessary tools in place ready to comply with the regulation. 

Nov

21

Registration, Breakfast & Networking
08:30 - 09:00
Welcome & Opening Remarks: An Overview of GDPR
09:00 - 09:30
How Will Your Marketing Have To Change?
09:30 - 10:00
Acquiring And Processing Data: The Ins and Outs
10:00 - 10:30
Personal Data: A New Definition
10:30 - 11:00
Coffee Break & Networking
11:00 - 11:30
Consent Is King: Opt-Ins and Opt-Outs
11:30 - 12:00
Right To Be Forgotten
12:00 - 12:30
Keynote Speaker: An Agency Case Study - 'The Lessons We've Learnt'
12:30 - 13:00
Lunch, Refreshments & Networking
13:00 - 14:00
Purchasing Data: What Changes?
14:00 - 14:30
Will Automated Marketing Ever Be The Same?
14:30 - 15:00
Panel Discussion: What Does GDPR Mean For Your Digital Efforts?
15:00 - 15:30
Coffee Break & Networking
15:30 - 16:00
The Good News; Opportunities Through GDPR
16:00 - 16:30
Closing Remarks: A Marketers Checklist For Implementation
16:30 - 17:00

TURN GDPR INTO AN OPPORTUNITY

Venue address

155 Bishopsgate, London

Want to learn more?

Laura Edwards